Hey Reader, You're reading Behind the Curtain: what 7- and 8-figure owners are learning inside eComFuel, and my thoughts on building a rich life alongside your business. Here's the most interesting thing I learned from 1,000 store owners this month: Spend < $500K a Year on Ads? Agencies Struggle to Pay Off. Want to start a spirited discussion in eComFuel? Ask whether ad agencies are worth it. This month a couple of owners brought receipts. One noticed his agency's profit report left out one...
23 days ago • 2 min read
Hey Reader, You're reading Behind the Curtain: what 7- and 8-figure owners are learning inside eComFuel, and my thoughts on building a rich life alongside your business. Advice from the Old Man in the Room This summer, I got to speak to 100 young founders at an Art of Mondays event. It was an incredible week of talks, meals, and sports in the French countryside. Except I had to re-write my talk. Usually I'm the one trying to convince founders to slow down and build a life outside of business....
about 1 month ago • 2 min read
Hey Reader, You're reading Behind the Curtain: what 7- and 8-figure owners are learning inside eComFuel, and my thoughts on building a rich life alongside your business. Here's the top three things I learned in the forums last month: 1. Klaviyo is Being Replaced with AI Klaviyo. Zendesk. ShipStation. And not "we're halfway through coding this up." Live, running real campaigns for weeks. For a while, owners were only building small internal apps with AI. Ambitions have grown. These aren't...
about 2 months ago • 3 min read
Hey Reader, You’re reading Behind the Curtain - insights on financial mastery, eCom entrepreneurship & building a rich life from Andrew at eComFuel. Can Owning a Warehouse Slow Growth 90%? Shockingly, yes. This is one of the most surprising trends to come out of this year's report studying 300+ store owners. Warehouse owners averages revenue growth of 4%. Business owners who leased or used a 3PL, growth was 30-35%. A 8-9x gap. And this was even after we controlled for business size. The...
5 months ago • 3 min read
Hey Reader, You’re reading The Long Game - insights on financial mastery, entrepreneurship & building a rich life from Andrew at eComFuel. The Real Habits of 8- and 9-Figure Owners Five years of hosting 60+ 8- and 9-figure eCom owners in private rooms. The biggest thing I've learned: there are no secret tactics. Fresh back from hosting eCom Camp 2026, here's what some of the most successful eCom owners actually do. They are deeply obsessed with their company's details. One $60M founder still...
6 months ago • 3 min read
Hey Reader, You’re reading The Long Game - insights on financial mastery, entrepreneurship & building a rich life from Andrew at eComFuel. After waaaay too much number crunching, chart building and coffee the 2026 eComFuel Trends Report is finally live! This is our sixth annual deep dive, built from 300 store owners who collectively represent $3.5 billion in revenue. The TL;DR findings are below. To go deeper down the rabbit hole, check out the blog summary or the full 60-page PDF report....
7 months ago • 2 min read
Hey Reader, You’re reading The Long Game - insights on financial mastery, entrepreneurship & building a rich life from Andrew at eComFuel. The Sweet Spot for Taking Dividends Extracting capital from a fast growing eCom business is really difficult. But there's a sweet spot where it does make sense. I surveyed 200+ store owners to figure out where. Here's what I found: The magic growth range is 10-20% annual revenue growth. Half of store owners I surveyed growing 10-20% are able to pull money...
8 months ago • 2 min read
Hey Reader, You’re reading The Long Game - insights on financial mastery, entrepreneurship & building a rich life from Andrew at eComFuel. Wisdom from The Best Investor I Know I know a guy who bought Tesla in the early 2010s, close to the IPO. Made a killing. And he'd made a lot of other really savvy bets over the years. So I was excited to have him in the syndicate I was running, investing in small eCom businesses. When it came time for our first deal, I called him up. Good deal. Solid...
8 months ago • 2 min read
Hey Reader, You’re reading The Long Game - insights on financial mastery, entrepreneurship & building a rich life from Andrew at eComFuel. When a Personally Guaranteed Loan Goes Bad One of the most terrifying moments for my friend, Bill D'Alessandro, happened in a deal we did together. He was sitting in his car in a parking lot, hands shaking, staring at a letter. Our main supplier—who provided 80% of our SKUs—was terminating us. Bill was holding a 7-figure personal guarantee on debt for the...
9 months ago • 2 min read
